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The Hotspur
''The Hotspur'' was a British boys' paper published by D. C. Thomson & Co. From 1933 to 1959, it was a boys' story paper; it was relaunched as a comic in 1959, initially called the ''New Hotspur'', and ceased publication in January 1981.
==The original ''Hotspur''==
''The Hotspur'' was launched on 2 September 1933〔Vic Whittle, (British Comics ).〕 as a story paper, the last of the 'Big Five'.〔Joseph McAleer, ''Popular Reading and Publishing in Britain 1914–1950'', Oxford: Clarendon, 1992, ISBN 0-19-820329-2, p. 168.〕 The first issue came with a black mask as a free gift〔''British Book News'' 1979, (p. 296 ).〕〔(Winter 2004 Market Report ), Compalcomics.〕 and contained an offer for an electric shock machine:
It's a great prize, absolutely harmless and will give hours of fun. Just watch your pal's face when you give him his first electric shock!〔McAleer, p. 179.〕
Thomson's 'Big Five' papers were extremely successful; the name was used by both readers and the industry.〔McAleer, p. 168. In addition to ''The Hotspur'' they were ''Adventure'', ''The Rover'', ''The Wizard'' and ''The Skipper''.〕〔Roger Sabin, ''Comics, Comix & Graphic Novels: A History of Comic Art'', London: Phaidon, 1996, ISBN 0-7148-3008-9, (p. 44 ): "These papers in the 1920s and 1930s were dominated by the 'Big 5'.〕 In 1939 the company advertised combined weekly sales of over a million for the group; the first issue of ''The Hotspur'' sold over 350,000 copies.〔McAleer, p. 172, note 18; p, 172, Fig. 6.1.〕 ''The Hotspur'' specialised in school stories;〔William Oliver Guillemont Lofts and Derek John Adley, ''The Men Behind Boys' Fiction'', London: Howard Baker, 1970, ISBN 0-09-304770-3, (p. 9 ).〕 its ''Red Circle School'' stories replaced the public school stories in ''The Gem'' and ''The Magnet'' as reader favourites.〔McAleer, p. 169.〕〔Jeffrey Richards, ''Happiest Days: The Public Schools in English Fiction'', Manchester University Press, 1988, ISBN 0-7190-1879-X, (p. 289 ): "In its heyday ''The Magnet'' had a weekly press run in excess of 200,000. By 1930 it had fallen to 120,000 as a result of the direct competition of D. C. Thomson papers. This became particularly serious in 1933 with the launch of ''The Hotspur'' and the appearance of Red Circle, a tougher, more rambustious and more up-to-date public school than Greyfriars . . . which wooed schoolboy readers away. . . . By 1940 the ''Magnet'''s circulation was down to 41,660 () ''Gem'' had by 1939 fallen to 15,800 copies a week".〕
Like other British children's publications, ''The Hotspur'' was published weekly, except for the Second World War and its aftermath, when as a result of paper rationing it published fortnightly,〔McAleer, (p. 62 ).〕 alternating with ''The Wizard''.〔(Hotspur ) at 26pigs.com.〕 The original ''Hotspur'' story paper published 1197 issues, the last on 17 October 1959.
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